I was born and raised in Jalisco, Mexico, where I developed a deep appreciation for the art of filmmaking as well as a regional appreciation for the art of tequila making. At the age of 18, I packed my bags and headed to the City of Angels to pursue my dreams of going to film school.

For years I poured my heart and soul into studying General Ed in English at Los Angeles City College. I worked hard and persevered through setbacks and challenges, teaching myself a new language as well as culture and curriculum, and eventually earning a film degree from UCLA’s School of Theater, Film, and Television. However in that time, I also learned that I hate being on set.

And so, like many that came before me, I had a change of direction. Fifteen years abroad had me often thinking about the soul of my homeland – the warm thunderstorms, the vibrant culture, and, of course, the delicious tequila. And one day it hit me: I could at least bring the tequila here.  

Over the next few years, I set to work on honing the craft of filing countless federal and state forms and permits. But, more importantly, I honed the craft of sourcing the best quality tequila I knew was hard to find in Los Angeles.

There is something deeply satisfying about the way people’s eyes light up when they first taste Ruisenor,  and the way it gathers friends to share in the moment. And so, I continue to pour my heart and soul, and the soul of Mexico,  into this work, one bottle at a time.