In the enchanting world of tequila production, where each sip embodies the essence of Mexico, rules and regulations govern the intricate dance between tradition and innovation. Central to this symphony is the Tequila Regulatory Council (CRT), a guiding force that meticulously oversees every facet of the tequila landscape. One of its paramount edicts declares that the coveted title of “tequila” can only grace the lips of a distilled blue agave if it originates from one of six distinct Mexican states.
While the hallowed grounds of Jalisco were the original cradle of tequila’s birth, a seismic shift occurred in the early 2000s, forever altering the geographical narrative. A global clamor for tequila and a devastating plague that roiled through agave fields prompted a radical revision of the regulations. As a result, five more Mexican states were welcomed into the fold, expanding the horizons of tequila’s provenance.
Yet, this evolution was not merely a concession to market demands; it was an acknowledgment of the need to balance tequila’s exuberant popularity with the preservation of nature’s delicate equilibrium. For decades, the cultivation of Blue Agave had been a symphony of growth with discordant notes of environmental neglect. Swift deforestation cast shadows of concern, prompting governmental intervention to redefine the boundaries within which blue agave could be harvested and anointed with the revered title of tequila. This recalibration marked a pivotal moment in the landscape of tequila production, catalyzing a shift in the very ethos of producers.
Standing boldly at the forefront of this movement is Ruisenor tequila. Nestled amidst the foothills of the sierras, our roots run deep in the heart of Tequila, Jalisco. Our agave fields cradle the legacy of centuries, occupying some of the oldest and most revered planting lands. Here, our commitment to sustainable practices takes center stage, as we embrace a philosophy that reverberates through each plant, each sip. We’ve shunned the convenience of agrochemicals, opting instead for the laborious path of manual intervention. With unwavering diligence, we meticulously pluck out weeds and confront plagues, nurturing our more than 100,000 agave plants like cherished family.
Our commitment has become a catalyst for change, echoing beyond our own borders. In the tapestry of our community, neighbors have embraced our example, adopting a new approach to soil stewardship and agave cultivation. It’s a ripple effect, an unspoken alliance that reverberates through the soil and the spirits it yields.
Yet, let’s journey deeper into the essence of the tequila agave itself – a marvel hailing from the cradle of central Mexico, where elevations scale the heights of 5000 feet and beyond. Specifically, the undulating canyons of Tequila and Amatitán have lent their character to the blue agave, imbuing it with an identity both physical and spiritual. Within these highlands, known as Los Altos, the agaves flourish, enriched by the altitude. Their journey culminates in tequilas that tease the palate with sweetness and caress the senses with a fragrant embrace.
Venture beyond, into the sprawling valleys that unfurl their beauty, and you’ll find the soul of Ruisenor tequila. The agaves nurtured in these serene landscapes paint a different tale. A herbaceous whisper emanates from each sip, a testament to the valley’s gentle cradle.
In this labyrinth of flavor and tradition, Ruisenor tequila stands not just as a spirit but as a steward of history, a harbinger of change, and a guardian of Mexico’s liquid legacy. With each bottle, they weave a narrative that transcends boundaries – a narrative that speaks of heritage, innovation, and the eternal dance between man and nature.